If you have followed or been involved with the music scene in Detroit over the last 2 decades or so chances, are you have heard of, or rubbed shoulders with Floss alot.
If your new to the small circle of Detroit tastemakers, you may not know that “Floss alot” was once a artist and founder of Young Boys Intertainment in the mid 90’s. By the year 2000 Floss alot had released 2 albums and features from the likes of The GAME, Styles P and Jada Kiss along with Royce da 5’9”
In 2009 Floss alot started the Rosay Boyz where 300 + artist grouped together to represent the brand. Overseeing the movement of that magnitude taught Floss how to work with and guide multiple people with different goals, work ethics, and personalities. this gave him the experience to do business at a high level.
It was 2015 when Floss alot decided to form what would be the foundation for the future Federation Music Group. FMG would go on to mentor, manage, and advise artist, and other music professionals both in and out of Detroit Michigan. Securing deals with iconic brands such as Apple Music, Roc Nation/Def Jam, 300 Entertainment, Puma, Beats By Dre as well as the NBA Detroit Pistons franchise Floss alot is no stranger to corporate boardrooms and getting things done.
As of late Floss alot has started creating more opportunities for artist to be seen and heard while also getting some advice from playmakers that artist need to know and network with. The Momma I Made it concert series has provided quality venues for artist to show what they can do performing live in front of fans, executives, and their peers with a valuable prize package for winners. The Panel is a one-on-one performance in a conference room or studio with special guest radio djs, label execs, and media professionals all there to provide useful feed back and build unity amongst the Detroit music industry.
Uncle P: How do you think your experience as a artist shaped the business person you are today?
Floss alot: Well Starting off as a artist showed me the process of making music and opened my eyes to the down side of the business when people was either over charging me or wouldn’t plug me in certain situations so i had to build my own relationships to get things done but at the same time i was building my own system to be able carry out my plan plus for other artist .
Uncle P: What was Floss Alot the artist like?
Floss alot: well i first tried to sign a few artist (rod dae & bathgate from rock bottom) when i couldn’t get that done my best friend kay kay suggested i become a rapper because at the time i had a bigger image than most rappers that was out at the time i was driving a GS 300 lexus a bmw 740il and a yukon denali i had alot of jewelry a few chains and a ice out rolex and remind you this was 1996 so when i decided to become a artist i hired some of the best in the city to help me get the job done including rod dae & bathgate so me as a artist i wanted to be the best at it i locked myself in the studio for a year and worked on my craft we brought in singers , drummers and guitar players i wanted everything to be on another level .
Uncle P: What were some of the high moments and biggest challenges putting together a brand to represent so many creative artist.
Floss alot: well one of my high moments was performing at Cobo hall as a artist myself “best feeling ever” but my biggest challenges putting together a brand to represent artist was probably getting each artist to believe in my vision because most artist know what they want but don’t really know who they are as a artist and another high moment was getting the deal with roc nation / def jam with a co-sign from Big Sean that was a big moment but what i learned quick was just because you get the deal done doesn’t mean your going to be successful but at that moment is when the real work and dedication kicks in
Uncle P: Over all, what did that experience teach you?
Floss alot: I learned in the industry its a hurry up and wait game you gotta have patience doing million dollar deal and keep a small circle cause everybody don’t have the same motives
Uncle P: What exactly is Federation Music Group?
Floss alot: FMG is my partners Shannon , Rico and myself came together in 2015 with over 20 years of experience to build a power house label, in the last 5 years we were able to close deals with roc nation , puma, Detroit pistons , beats by dre and apple music
Uncle P: What is the best advice you can give to aspiring artists looking to take their career to the next level?
Floss alot: build a team you can trust cause no artist can do it by themselves and put the work in cause there’s no shortcuts in business
Uncle P: What is one of the biggest myths that artist hold on to that could very well be holding them back.
Floss alot: thinking a label should sign them before they put the work in
Uncle P: At what point in your career did you realize you were ready to do business with the corporations you have already managed to do deals with?
Floss alot: well over the years of doing business you learn that its a system to doing business “supply & demand” and you have to ask yourself do you have anything of value with sales or worth to it to be able to do business once i establish worth then i set out to do deals base off that worth
Uncle P: Talk to us a bit about the newest platforms you have curated the “Mama I Made it” concert series and “The Panel”
Floss alot: well mama i made it is set up for the concert side of the business such as open mic , concerts or tours for up& coming artist to get exposure and the panel is more of a one on one sit down with 3 to 4 music exec , djs or promoters to listen to your music and give feedback and direction and educating each artist while giving exposure to each platform
Uncle P: If you could leave us with some gems, who were some of the people you admired on your journey to becoming who you are today, and if you could have a sit down with anyone living in the world today who would that be.
Floss alot: well ill have to give that to my best friend kay kay (R.I.P) cause he is the reason i became an artist and got into the business he was the first person that believed in me
and a few gems – remember its a business what you put in is what you get out of it and makes sure as a artist you build yourself as a brand 50 cent once said he made 10 million off music but a 125 million off of vitamin water